Intelligent Virtual Assistant Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018 – 2026
Intelligent virtual assistant is a software
application working in conjunction with next-generation technologies
to enable easy interaction between computer system and human. Several
platforms are used such as the internet, SMS, and messenger along
with that various interaction methods such as text-to-speech,
text-to-text, speech-to-text, and speech-to-speech.
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High adoption of mobile devices is one of the key
factors accelerating the growth of global intelligent virtual
assistant market. Mobile phone devices increases the access of
virtual assistant integrated platforms such as smart speaker (Amazon
Echo, Google Home, and Apple HomePod), instant messaging app
(Whatsapp and Facebook messenger), and other apps (Google Allo).
These enables real-time communication through SMS, voice calls or
video chat, and provides real-time information for weather forecast,
on demand video, TV shows, entertainment and sports, and online
shopping. For instance, according to Coherent Market Insights’
analysis, in 2016, over 68% of global population is already using
mobile phones. According to Coherent Market Insights, as of 2015,
there are around 2.6 billion smartphone subscribers globally.
According to Coherent Market Insights’ analysis, in 2017, over 55%
of traffic on LinkedIn is estimated to be generated using mobile
phones and over 80% of revenue on Twitter is generated through mobile
advertising. Mobile advertising consists of SMS & MMS
advertising, mobile web, mobile video & television, and several
online advertising channels, which are highly being used, in turn
boosting global market growth.
Moreover, integration of advanced technologies
such as smart park assist in vehicles, virtual reality in retail and
increasing dependence on internet and broadband connection such as,
2G, 3G, and 4G Long-Term Evolution (LTE) wireless networks is another
factor responsible for overall market growth. According to Internet
World Stats, in June 2017, total Internet users was reported to be
3.88 billion among global population of 7.52 billion. These cellular
networks enables connectivity and communications to exchange
real-time information, data, and online transactions. These factors
are projected to propel growth of the global intelligent virtual
assistant market growth during forecast period.
However, system integration complexities and lack
of accuracy are some of the major factors expected to restrain the
growth of intelligent virtual assistant market globally by 2025.
Intelligent Virtual Assistant Market
Taxonomy
On the basis of technology, the global
intelligent virtual assistant market is segmented into:
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Text Recognition
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Speech recognition
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Text-to-speech recognition
On the basis of service, the global
intelligent virtual assistant market is segmented into:
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Customer Service
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Marketing Assistant
On the basis of end-user industry, the
global Intelligent Virtual Assistant market is segmented into:
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Banking, Finance Services and Insurance
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Consumer Electronics
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IT & Telecom
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Healthcare
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Retail
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Education
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Automotive
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Government
Intelligent Virtual Assistant Market:
Regional Insights
The global intelligent virtual assistant market
has been segmented on the basis of regions into North America,
Europe, Asia Pacific, Latin America, and Middle East, and Africa. The
market for intelligent virtual assistant in Asia Pacific is expected
to account largest share by 2025. This growth is attributed to
increased demand for mobile devices. In Asia Pacific, emerging
economies such as India and China are manufacturing hubs for consumer
electronic products, including smartphones, home appliances, and
televisions. For instance, according to National Bureau of Statistics
in China, by the end of 2016, China reported around 1,528.56 million
mobile phone subscribers. Low manufacturing cost in China, Taiwan,
and Malaysia is also expected to boost the growth of the regional
intelligent virtual assistant market.
Intelligent Virtual Assistant Market:
Competitive Background
Major players operating in the global intelligent
virtual assistant market include Microsoft Corporation, IBM
Corporation, Intel Corporation, Apple Inc., Artificial Solutions,
Next IT Corporation, Oracle Corporation, Amazon, Samsung Electronics,
Blackberry, Synthetix Ltd., and Nuance Communications.
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