Chatbots for Banking Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026
A chatbot is a software program that facilitates
interactions among humans and virtual assistants with the help of
artificial intelligence (AI) capabilities. The AI integrated with
chatbot offers security along with handling texts and other forms of
inputs from multiple individuals, this allows the applications to be
more intuitive and comfortable while chatting. The security it offers
allows it to be utilized for banking transactions. The features AI
offers aids in ease of access and security and these are the key
factors driving adoption of chatbot in banking sector, thus, fuelling
growth of the market. Also, chatbot that are integrated with multiple
gadgets such as mobile devices, web browsers, and other applications,
which help reduce customer efforts, are expected to improve
analytical capabilities and enable automation by customizing voice
and text. This is expected to increase productivity of the bank
officials and reduce workforce that is otherwise required for
customer service and phone banking. Banks are increasingly adopting
the AI capabilities in the form of chatbot and are benefitting on
account of aforementioned features.
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Even though these chatbots are helpful for banking
operations, these have certain privacy concerns, wherein incidences
such as fraudulent access is possible. Also, the function of chatbots
is more dependent on human for receiving an appropriate answers to
the queries. These facts are anticipated to impede growth of the
chatbots for banking market.
Proliferation of smart and connected
devices is the major factor driving growth of the market
Rising adoption of smart devices, which includes
smartphones and tablets, is expected to fuel growth of the chatbots
for banking across the regions during the forecast period. Growing
adoption of smartphones is allowing banks to automate various
processes required for advertising, promotions, and providing
informative messages to client with personalized and customized
manner as per category of the client. This includes SMS & MMS,
mobile web, mobile video & television, and several other
channels.
Customers with simple and basic queries are dealt
with by chatbots thereby, increasing productivity of the workforce.
These chatbots are not subject to time and hence are available round
the clock. Chatbots are capable of answering queries in multiple
languages and thereby, help resolve queries effectively in suitable
language of the customer. The AI capabilities incorporated in
chatbots allows it to remember customer preferences and suggests
products based on that history. It also learns from customers
preferences and thereby fine-tunes the suggestions as per customers’
specific needs. This increases the effectiveness of targeted
advertisements and cross sells.
Global chatbots for banking Market:
Regional Insights
North America held a dominant position in the
global chatbots for banking market in 2017, and is expected to retain
its dominance throughout the forecast period. This growth is
attributed to the region being early adopters of advanced
technologies such as chatbots in banking. Furthermore, increasing
number of banks in this region are focusing on adopting this
technology. For instance, in March 2018 Bank of Montreal (BMO),
announced rollout of two chatbots for Facebook messenger and Twitter.
Additionally, if consumers are not comfortable with the idea of being
answered by a chatbot, BMO offers the option for users to switch to a
human customer services at any time during the call or chat. Also,
adoption of chatbots in European region is gaining traction and banks
are focusing on incorporating AI in their systems, In Germany,
Deutsche Kreditbank AG collaborated with FinReach—a Berlin-based
financial technology start-up—to develop 'Herbie', a chatbot
designed to help people through loan application process.
Asia Pacific is expected to exhibit high growth in
the global chatbots for banking market over the forecast period. This
is owing to increasing support by governments in countries such as
Singapore. Increasing government support and other factors have made
Singapore as one of the top global fintech hubs. Investments in
collaborative fintech companies have rose to 138% and the banks in
the country have been increasingly focusing on adopting novel
technologies to enhance their share. For instance, in November 2017
DBS redesigned its IT infrastructure and have made it more focused
towards development of AI and chatbots to enhance banking experience
for its customers. Therefore, these factors are expected to aid in
growth of the region in the global market.
Global Chatbot for Banking Market:
Competitive Background
Major players operating in the chatbot for banking
market are Maruti Techlabs, Inbenta Technologies, Inc., Nuance
Communications, Inc., Next IT Corporation, Kore.ai, Inc.,
CreativeVirtual, Pypestream, Nano Rep, Inc., Mindmeld, Inc. and
Ubisend.
Global Artificial Intelligence in Chatbot
Security Market: Taxonomy
On basis of type of chatbot,
-
Stand Alone
-
Web Based
On basis of platform
-
Mobile-Based
-
PC-Based
On basis of application
-
Website
-
Contact Centers
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