E-Liquid and E-Juice Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2018-2026



E-liquid and e-juice is a substitute for tobacco used in conventional cigarettes. This liquid content is filled in personal vaporizer and electronic cigarettes. These contain low quantity nicotine as compared to conventional tobacco smoke. The major ingredients used in the e-liquid are nicotine, glycerin, glycol, propylene, and flavorings. However, some e-liquid products do not contain nicotine, propylene glycol or flavors. Increasing adoption of e-cigarettes to reduce or quit tobacco smoking is increasing the demand for e-liquid and e-juice market.
Moreover, increasing awareness about the advantages of e-liquid smoking as compared to tobacco smoking is increasing growth of the e-liquid and e-juice market over the forecast period. Additionally, changing lifestyle and increasing health awareness have increased the demand for e-cigarette devices, in turn fueling growth of the market for e-liquid or e-juice. The rising awareness about lung cancer cases, owing to tobacco smoking is increasing the demand for e-cigarette devices. According to American Cancer Society, around 222,500 new lung cancer cases were reported in the U.S. in 2015, of which 116,990 were men and 105,510 were women. Increasing incidence of lung cancer cases due to tobacco smoking, is inadvertently fueling demand for e-cigarette devices, and thus, fueling growth of the e-liquid and e-juice market globally.
Increasing trend of quitting tobacco cigarette and increasing popularity of flavor e-liquid such as bubble gum, cola, chocolate, mint, menthol, and fusions of other fruits have increased the popularity of electronic cigarette devices. This trend is projected to provide continuous growth opportunities to market players in the global e-liquid and e-juice market.
Global E-liquid and E-juice Market Taxonomy
On the basis of distribution channel, the global e-liquid and e-juice market is segmented into:
  • Online Distribution Channel
  • Offline Distribution Channel
On the basis of product type, the global e-liquid and e-juice market is segmented into:
  • Prefilled
  • Refillable
Global E-liquid and E-juice Market Outlook – Asia Pacific holds the largest market share of the global e-liquid and e-juice market
On the basis of geography, the global e-liquid and e-juice market is segmented into North America, Europe, Asia Pacific, Latin America, Middle East, and Africa. North America holds a dominant position in the global e-liquid and e-juice market in 2016 and is projected to retain its dominance throughout the forecast period. Increasing healthcare awareness is increasing growth of the market in this region. The U.S. and Canada are the major countries, driving major market growth in North America. Additionally, the market in Asia Pacific is expected to hold the largest share over the forecast period. South Korea, China and Malaysia are some of the major countries which drives the e-liquid and e-juice market in Asia Pacific region. Due to increasing disposable income, changing lifestyle, and rising awareness regarding health concerns among the populace in the region.
Key Companies of the Global E-liquid and E-juice Market
Some of the key companies operating in the global e-liquid and e-juice market include Black Note, Breazy, Crystal Canyon Vapes LLC, eLiquid Factory, Halo, Henley, Highbrow Vapor, Mig Vapor LLC, Mt Baker Vapor, Strix Elixirs, Vape Dudes, VaporFi, Inc, Virgin Vapor, VistaVapors, Inc., VMR Products LLC, and ZampleBox, LLC. Increasing innovation of new flavored e-liquid products is a major marketing strategy deployed to increase foothold in the global e-liquid and e-juice market. For example, in October 2016, VaporFi, Inc. announced the successful launch of an apple pie e-liquid flavor.
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