Online Marketing Place for Hospitality Services Market - Trends, Outlook, and Opportunity Analysis, 2018-2026
Online marketing place for hospitality service is
a platform that offers web services to the hospitality industry in
order to provide services to customers at a global level. The
increasing adoption of digitalization in the hospitality industry has
provided the facility of hotel visibility along with their services
at a global level. The key factors driving growth of the global
online marketing place for hospitality service market are the
increasing demand for fast and convenient hotel and flight bookings,
adoptability of online payment system, and availability of various
alternative options for traveling and hotel bookings.
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In today’s worlds, the increasing popularity of
various applications and mobile-friendly websites for travel and
hotel bookings, particularly among young professionals, has increased
the market of online marketing place for hospitality services. The
market players in this market are majorly providing their services
through mobile apps or websites. Moreover, the increasing footprint
of tourists in various countries has increased the demand for online
marketing place for hospitality services. According to Coherent
Market Insights, around 77.5 million tourists visited the United
States in 2015, from around 75 million in 2014.
Online Marketing Place for Hospitality
Services Market Taxonomy
On the basis of type of platform, the global
online marketing place for hospitality services market is classified
into:
-
Mobile
-
Desktop
The desktop platform holds a dominant position in
the global online marketing place for hospitality services market,
whereas, the mobile platform is expected to grow with the largest
CAGR over the forecast period, owing to increasing popularity of
mobile apps and mobile-based websites. In addition to this, the
increasing number of smart phone users is a major factor providing
swift growth to the mobile platform of this market. According to
Coherent Market Insights, approx. 1.86 billion smart phone users were
globally present in 2015, which rose up to 2.1 billion in 2016, and
is estimated to hit 2.87 billion in 2020.
On the basis of service type, the global online
marketing place for hospitality services market is classified into:
-
Food and Beverages
-
Accommodation
-
Travel and tourism
Online Marketing Place for Hospitality
Services Market Outlook – North America holds the largest market of
the global online marketing place for hospitality services.
On the basis of geography, global online marketing
place for hospitality services market is classified into North
America, Europe, Asia Pacific, Latin America, Middle East, and
Africa. North America holds a dominant position in the global online
marketing place for hospitality services market in 2016 and is
estimated to retain its dominance throughout the forecast period. Due
to high dominance of advanced technologies in the North American
countries, the market of online marketing place for hospitality
services has gained traction. In addition to this, the Asia Pacific
online marketing place for hospitality services market is estimated
to grow with the largest share during the forecasted period. India
and China are the major countries driving the online marketing place
for hospitality services market in Asia Pacific. The increasing
internet penetration in the Asia Pacific region, plays a major role
for growth of the online marketing place for hospitality services
market. According to Coherent Market Insights, approx. 706 million
internet users were present in China, which rose up to 721 million in
2016. . Similarly in India, the number of internet users rose up
from354 in 2015 to 462 million in2016. In addition to this, the
rising disposable income and increasing number of middle class
families in Asia Pacific countries have accelerated growth of the
online marketing place for hospitality services market.
Key Companies of the Global Online
Marketing Place for Hospitality Services Market
Hotwire, Hotels, Orbitz, Expedia, Travelocity,
MoreHotels4Less, Agoda, Priceline, Booking, and OneTravel are some of
the key companies of the global online marketing place for
hospitality services market.
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