Cloud Analytics Market Estimated To Record Highest Cagr By 2026
Cloud
analytics is a primarily a cloud-enabled service model in which data
analysis is actually performed on a public or private cloud. The
benefits associated with cloud analytics such as increasing
accessibility, highly affordability, and data consolidation helps
create a real-time mode for efficient data management.
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Additionally,
high adoption of cloud services also increases the cloud analytics
market, globally. According to the Coherent Market Insights analysis,
in 2015, the cloud traffic was 1891 EB (Exabyte) and is estimated to
reach 6844EB (Exabyte) by 2020.
Increasing
demand of unstructured data in various organization accelerated the
growth of the cloud analytics market.
The
rising demand of insights from unstructured data to understand
customer and market trends is one of the major driver for the growth
of the cloud analytics market. The companies understand the real
insights of the market that is present on social media websites in
the form of comments, posts, tweets, photos, and many more. This
helps companies to understand the insights regarding customer
experience, product description and many more that will help them in
gaining the competitive advantage.
According
to International Data Group reveals that unstructured data is growing
at the rate of 62 percent per year, and that by 2022, 93 percent
of all data will be unstructured. Thus, as amount of unstructured
data increases, it will positively impact on increasing the demand of
cloud based data storage and cloud analytics tools. Therefore,
unstructured data will help in propelling the growth of the market.
Data
security is one of the key challenge that will hampering the growth
of the market
Data
security has consistently been a major issue in the cloud computing
environment. As the data is located in different places even in all
the globe. Data security issues that occurs in the cloud are system
vulnerabilities, data breaches, fraudulent use of cloud services and
etc. Therefore, security issues associated with cloud services is one
of the key challenges that hamper the growth of the market.
Global
Cloud Analytics Market: Regional Insights
The
North America held a dominant position in the global cloud analytics
market in 2016. Organisation shifting their workload in the cloud is
one of the major driving factor for the growth of the market.
According to the Coherent Market Insights analysis, in 2015, the
cloud traffic was 1891 EB (Exabyte) and is estimated to reach 6844EB
(Exabyte) by 2020.
Therefore,
with increase in cloud traffic requirement of analytics tools for
analysing will directly propel the growth of the cloud analytics
market. Moreover, due to the presence of leading players such as IBM
Corporation, Google, Oracle Corporation also help in uplifting the
cloud analytics market in this particular region.
Global
Cloud Analytics Market: Competitive Background
Some
of the dominant players operating in cloud analytics market include
IBM Corporation, Oracle Corporation, Google, Vmware Inc., Tibco
Software, Teradata, Tableau Software, Sas Institute Inc., SAP,
Rackspace, Qlik Tchnologies Inc., Pivotlink, Panorama Software,,
Microsoft Corporation. For instance, 2017, IBM Corporation integrate
with Integrated Analytics System, a new unified data system designed
to give users fast, easy access to advanced data science capabilities
and the ability to work with their data across private, public or
hybrid cloud environments.
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