Premium Headphones Market Size, Share, Trends, and Forecast 2019 - 2027
Headphones are transforming into multi-functional
gadgets. Need for personalized listening experience, advancement in
technology, manufacturing, and portable consumer electronic devices
is fueling growth of the global premium headphones market. Escalating
urban population across the globe, characterized by urban upper class
and high net worth individuals has led to strong demand for premium
headphones.
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Market Dynamics
The launch of innovative premium headphones with
transformation in the appearance, sound delivery, portability, and
connectivity of products is fueling the demand for premium
headphones. Premium Headphones delivering extra capabilities such as
noise-cancellation and noise-isolation are likely to increase the
multi-functionality of these devices, which will ultimately boost
growth of this market. For instance, in August 2018, Sony Corporation
unveiled WH-1000XM3, the newest addition to the 1000X series of
wireless, noise-cancelling headphones at IFA consumer electronics
show in Berlin, Germany. Furthermore, technological advancements such
as Bluetooth, IR (infrared) technology, and Wi-Fi connectivity are
enabling vendors to attract new consumers. The integration of
products with smart features such as fitness tracker wearables, and
speech modulation devices will contribute to the development of the
global premium headphones market. For instance, in July 2018, JBL, a
brand of Harman International Industries, Inc., introduced
training-proof wireless headphones built exclusively for gym,
featuring UA SuperVent fabric ear cushions and JBL TalkThru
technology.
Global Premium Headphones Market- Insights
Increase in the sales of premium headphones is
accelerated by demand from consumers for new premium features such as
noise isolation and noise cancellation, which provide further strong
growth opportunities in this market. In September 2017, Beats
Electronics, launched new ‘Beats Studio3 Wireless’. It comes with
new and proprietary pure adaptive noise canceling (Pure ANC)
technology. Rapid urbanization and changes in consumer preferences
towards the use of these devices will positively impact growth of
market.
Key Players:
Companies covered as part of this study include
Bose Corporation, Beats Electronics, 3M, Alclair Audio,
Audio-Technica Ltd., Panasonic Corporation, Bowers & Wilkins
Group Ltd., David Clark Inc., GN Group, Harman International, Inc.,
Sony Corporation, Logitech International S.A., Koninklijke Philips
N.V., Pioneer Corporation and Sennheiser Electronic GmbH & Co.
KG.
Detailed Segmentation:
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Global Premium DAC Market, By Price Range:
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Up to 1000 USD
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1000 USD to 2000 USD
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Above 2000 USD
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-
Global Premium Headphones Market, By Technology:
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Wired
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Wireless
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Smart Headphones
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Global Premium Headphones Market, By Price Range:
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300 to 499 USD
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500 to 1000 USD
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Above 1000 USD
-
-
Global Premium Headphones Market, By Demographics (Age):
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Up to 30 Years
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30 to 50 Years
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Above 50 Years
-
-
Global Premium Headphones Market, By Demographics (Customer Income):
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Up to 30,000 USD
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30,000 USD to 85,000 USD
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Above 85,000 USD
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-
Global Premium Headphones Market, By Product Type:
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In-Ear
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Over-Ear
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On-Ear
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